Longines becomes the Title Partner of the Longines Masters

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Longines and EEM announced a new partnership during a press conference held on Tuesday 23 June 2015 in Ecaussinnes. This important agreement sees the Swiss watch brand becoming the Title Partner, as well as the Official Timekeeper and Watch of the Longines Masters. From now on, the three prestigious show jumping events set up by the Belgian organizer and held in Los Angeles, Paris and Hong Kong bear the name of Longines and become the Longines Masters of Los Angeles, the Longines Masters of Paris and the Longines Masters of Hong Kong.

Mr Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and Mr Christophe Ameeuw, Founder and CEO of EEM, announced a new partnership during a press conference held on Tuesday 23 June 2015 at the Headquarters of EEM in Ecaussinnes.

This important agreement sees the Swiss watch brand becoming the Title Partner, as well as the Official Timekeeper and Watch of the Longines Masters. From now on, the three show jumping events set up by the Belgian organizer and held in Los Angeles, Paris and Hong Kong bear the name of Longines and become the Longines Masters of Los Angeles, the Longines Masters of Paris and the Longines Masters of Hong Kong. The Swiss watch brand already was the Official Timekeeper and Watch of all the events organized by EEM, as well as the Title Partner of the competitions held in Los Angeles and Hong Kong.

In addition, Longines gives its name to two highlights of each one of these events: the exciting Longines Speed Challenge and the renowned Longines Grand Prix.

In the Longines Speed Challenge, the competitors’ aim is to achieve the fastest time, knowing that 2 penalty seconds are added for each pole that is knocked down, while the Longines Grand Prix celebrates the highest level of show jumping.

The Longines Masters combine the very best sports level and the most elegant lifestyle with a unique staging. They are prestigious 5* indoor show jumping events where the best riders in the world are competing. Indeed, Longines and EEM share common values such as elegance, tradition and performance.

Longines’ passion for equestrian sport dates back to 1878, when the brand produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In addition, the Swiss watch brand has been partnering with show jumping events since 1912. Today, Longines is involved in show jumping, flat racing and eventing.

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