Rebecca is a top-of-the-range brand of jewellery produced and distributed by Industrie Testi Spa, an Italian company with headquarters in Florence, in the heart of Tuscany. The company was founded in 2000 by Alessandro Testi, chairman and designer of the very first Group to use “poor” raw materials such as bronze and steel, working them with top-quality craftsmanship techniques. This innovative and original idea had an immediate impact on the market and in a few years the brand became highly acclaimed internationally.
In fact, right from the first collections, Alessandro Testi has known how to express and design beauty, combining new technologies with the ancient goldsmiths’ art, and thus endowing the pieces of jewellery in the Rebecca Line with a very special charm. The company’s strategy has always been that of a large fashion house with international advertising campaigns with leading agencies, photographers and top models as protagonists.
Alessandro Testi’s decision to set up the company in Italy derives from his deep desire to turn the ‘Made in Italy’ into an authentic CORPORATE MISSION. In fact, not only are all the creation, manufacturing and distribution phases carried on inside the Florentine factory, ensuring pieces of jewellery that are ‘Made in Italy’ hand-crafted products, but the company’s main suppliers of services and raw materials are also Italian.
In addition to which, thanks to the in-house production, the creative team led by Alessandro Testi is able to pass from the creative and design phase to the realisation of the product in the space of a few hours.