The history of Rado began in 1917 in the small Swiss town of Lengnau when the three brothers Fritz, Ernst, and Werner Schlup opened the Schlup & Co. clockwork factory.
40 years later, in 1957, it became Rado Uhren AG and the first watch collection was launched under this name. It was the beginning of an unusual success story.
Only the best materials are approved to produce Rado watches. Hardness alone is not enough; innovation, durability and wearer comfort are just as important. In 1986 Rado pioneered the use of high-tech ceramic, a material which meets all of these desires. Since then high-tech ceramic has played a pivotal role in Rado watches. They are durable and extremely versatile; in shiny metallic and matt finishes of various colours shimmering smooth or ornate surfaces can be created.
Imagine what would happen if you could take a piece of white ceramic and transform it, magically, into a gleaming watch case that looked like metal. Now imagine you could do it without using any metal. Sounds impossible.
Rado didn’t just imagine it: we did it. Using modern and advanced Materials technology Rado took a finished, polished monobloc white high-tech ceramic watch case, and individual bracelet links and subjected them to plasma treatment. The result is a collection of individual perfect pieces which now have a unique warm grey metallic shine.
Rado shows itself once again to be a leader as well as a pioneer in the world of watchmaking with its chic and design-led DiaMaster ceramic collection featuring models in shiny and matt black, white, and plasma high=tech ceramic. With design and materials at the centre of the collection, the Rado DNA is accurately represented by the DiaMaster.
Never before has a set of such understated timepieces been created in such a wide range of colours and finishes – each of which is testament to Rado’s almost 30 years of ceramic expertise.